"After detective Nick Walker (Ryan Reynolds) is killed by accident, he is taken to join the undead police division and is assigned to be the partner of Roy Pulsipher (Jeff Bridges), a veteran officer of the R.I.P.D – the Rest In Peace Department, a department of dead police officers dedicated to protect and serve the living from arrogant, malevolent, bloodthirsty evil spirits who refuse to move into the afterlife"
The Unique selling points for this film can include the actors who have been casted as the characters. Ryan Reynolds is a big star in hollywood who has starred im such films as Green Lantern and X-Men Origins: Wolverine, both of these films were a big hit and if you're a fan of those type of films im sure the audience would be inticed to watch R.I.P.D just for the sole purpose of ryan reynolds.
Jeff Bridges is the co star working along side ryan reynolds, Jeff has been in such films as; Iron man and Tron: Legacy, both action fantasy films, this suggests that Jeff Bridges is involved with films mostly of the same gender, and thus, if the audience enjoys jeff Bridges acting qualities then they will like this film.
The Director for R.I.P.D is Robert Schwentke a German film director best known for the films Tattoo and Flightplan. He also directed the film The Time Traverlers wife.
The Genre that is conveyed through this trailer is that it is a supernatural fantasy, this shows through the animation quality and what subjects are involved.
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