"An ex-cop and his family are the target of an evil force that is using mirrors as a gateway into their home."
The target audience for this film would most likely be 18 and over, this is because the obvious genre for this trailer is horror, and most horrors are for adults, this is because it could involve gore, murder and general scary stuff.
The audience is introduced to the family together in the 'equilibrium' making everything seem so perfect and making a happy family, which contradicts itself seeing as throughout the trailer we see things get progressively worse, being disrupted, and towards the end it shows that The main thing that links the trailer together is the 20th Century Fox distribution logo and Regency ditribution logo are reflected to seem like a mirror making the themes of mirrors run its course throughout.
The Director Alexandre Aja who is the director of The Hills Have Eyes and Piranah 3D is a unique selling point. this being because this could be influencing people who have seen his other films and have enjoyed them may enjoy this film.
The Actors involved in this film are; Kiefer Sutherland; (whos been in The lost boys, Monsters vs Aliens and Phone booth.) who plays the main character of the ex-cop whois targeted by the mirrors.
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